Our Privacy Policy


1. Privacy policy (Updated September 1, 2013)
BaseChord, LLC (“BaseChord”) is committed to protecting your online privacy. We feel it is important for you to know how we handle the information we receive from you via the Internet. You can visit www.basechord.com (“our Website”) without revealing any personal information. However, you are required to provide an email address to subscribe to a newsletter.

2. How we and our affiliates collect and use personal information
Our Website may contain links to websites operated by third parties. BaseChord has no control over the privacy policies and practices of such third party sites, and if you have any concerns, you are urged to review the terms of those sites for more information about the policies applicable to those sites.

3. IP addresses
We collect and log the Internet Protocol address (IP) of all visitors to the Website. An IP address is a number automatically assigned to your computer whenever you access the Internet. IP addresses allow computers and servers to recognize and communicate with one another. We collect IP address information so that we can properly administer our system and gather aggregate information about how our site is being used, including the pages visitors are viewing. This aggregate information may be shared with advertisers, sponsors and other businesses. To maintain your anonymity, we do not associate IP addresses with records containing personal information. We will use IP address information, however, to personally identify you in order to enforce our legal rights or when required to do so by law enforcement authorities.

4. Newsletters
We require you to provide an email address to subscribe to a newsletter. If you subscribe, we may also use this email address to send you communications about other products and services. We may also share this email address with our third party email management vendor for purposes of delivering the newsletter to you; however, we do not share your email address with groups outside of BaseChord for any marketing purposes.

5. How we use cookies
“Cookies” are small pieces of information that some websites store on your computer’s hard drive when you visit them. Like many other websites, our Website uses cookies to provide us with information relating to the sources of our site traffic. Collecting this information, however, does not allow us to personally identify you. Most Web browsers automatically accept cookies but allow you to modify security settings so that you can approve or reject cookies on a case-by-case basis. Our site requires that both cookies and JavaScript be enabled. If you reject cookies from our site, some parts of the site may not work properly for you.

6. Surveys
You may be asked to complete surveys when you visit our Website. We use information from surveys to better understand the needs of our users and to gather information about trends and issues. We generally do not ask for information in surveys that would personally identify you; if we do request contact information for follow-up, you may decline to provide it. If survey respondents provide personal information (such as an email address) in a survey, it is shared only with those people who need to see it to respond to the question or request, or with third parties who perform data management services for our site. Those third parties have agreed to keep all data from surveys confidential. Also, we may share information from surveys in an aggregated, de-identified form with third parties with whom we have a business relationship.

7. How we protect your personal information
Once your data reach our servers, the state-of-the art security software that guards our company’s essential business data protects your data as well.
In addition to using the most secure technology available, we de-identify all data before they are used in any aggregate reporting that may be done.

8. What we provide to third parties
We may share your personally identifiable information with third parties who we have engaged to help us provide the services. In each case, we will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide the services.
Except as noted above for newsletters and surveys, BaseChord does not provide any third party access to your IP address and email address.
We may provide third parties with aggregate statistics about our visitors, traffic patterns and related site information. These data reflect site-usage patterns gathered during visits to our website each month, but they do not contain behavioral or identifying information about any individual member unless that member has given us permission to share that information.

9. Use of cookies by advertisers
Our sponsors and advertisers and their ad servers may use cookies when you view pages on our site. They use those cookies to collect nonpersonal information as a way of measuring the effectiveness of their advertising, or to provide advertisements about goods and services that may be of interest to you or to avoid running the same ads to you over time. We do not control these third parties’ use of cookies or how they manage the nonpersonal information they gather through them. However, our sponsors and advertisers have agreed that they will not collect any personally identifiable information from our site visitors while they are on our Website. If you click on an advertisement on our Website and visit a site maintained by one of our sponsors or advertisers, please be aware that we are not responsible for the privacy practices of that site. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you.

Some of our advertisers may participate in the Facebook/Nielson program, which helps advertisers improve their measurement of advertising effectiveness. If you are a Facebook user and access a page on our site containing an ad from a participating advertiser, Facebook receives a random numeric code identifying the ad that was served to you. The ad is only identified to Facebook by the numeric code. Facebook does not receive information which identifies the product or the advertiser. Facebook, in turn, discloses only aggregate, de-identified information to Nielson and the advertiser, not any personally identifiable information from your Facebook profile. You can learn more about this program and find out how to opt out here: https://www.facebook.com/help/?faq=211774365532736#What-is-the-Nielsen-partnership-with-Facebook-and-how-does-it-affect-me.

10. Ads by Google
Note that Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our site users based on their visit to our site and other sites on the Internet. No personally identifiable information is collected as part of Google’s process. Users may opt out of the use of this DART cookie by visiting Google’s privacy document.

If you would like more information about these practices and to know your choices about not having this information used by these companies, visit the Network Advertising Initiative. Some ad servers allow you to opt out of anonymous data collection through the use of cookies. To do so, you must opt out of such data collection with each individual site. You can opt out of cookies for several ad servers by visiting the Network Advertising Initiative gateway opt-out site. At that site you can also review the privacy policies of those ad servers.

11. Aggregate information
We use general traffic, site usage and length-of-stay information in reports to advertisers and firms with which we have a business relationship. This sort of information is shared only in aggregate and does not personally identify you.

12. Children’s privacy
This site is intended for adults age 18 and older. It is not intended for or designed to attract people under the age of 18. We do not collect personally identifiable information from any person we actually know to be under the age of 18.

13. E-mail communications, newsletter and related services
Our Website provides you with the opportunity to receive communications from us or third parties. You can sign up for a free email newsletter. You can unsubscribe from this newsletter at any time.

Email communication that you send to us via the email links on our site may be shared with a customer service representative, employee or agent that is most able to address your inquiry. We make every effort to respond in a timely fashion once communications are received. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry.

The email functionality on our site does not provide a completely secure and confidential means of communication. It’s possible that your e-mail communication may be accessed or viewed by another Internet user while in transit to us. If you wish to keep your communication private, do not use our email.

You may decide at some point that you no longer wish to receive communications from our site. To stop receiving communications, send an email message to info@basechord.com or send regular mail to the following postal address:

BaseChord, LLC
Legal Department
4001 South 700 East, Suite 500
Salt Lake City, UT 84107
USA

14. Complaint process
If you have a complaint or problem, or if you believe your privacy rights have been violated, you may email us by clicking the “Contact us” link at the bottom of any page. Please indicate the following reason for contacting us: I want to provide feedback about your site. Our Customer Service department will forward your complaint to the appropriate department for response or resolution.

15. Changes to our Privacy policy
We will occasionally update this privacy policy. You will see the word “updated” followed by the date next to the privacy policy link near the bottom of all pages on the site. If the “updated” date has changed since you last visited, you’re encouraged to review the policy to be informed of how this site is protecting your information.